Limited market access is one of the chief constraints affecting the growth of SMEs. However, promotions and exhibitions can help SMEs overcome this obstacle. “One of the keys to the success of a business is an extensive marketing network and value-for-money promotional activities that are focused on the right targets,” said Bank Mandiri CEO Budi G. Sadikin on Saturday (Oct. 19) during the launch of the Pasar Indonesia exhibition at Senayan City in Jakarta. The event was officially opened by Mrs. Herawati Boediono, the wife of the Vice President, and was also attended by SME and Cooperatives Minister Sjarifuddin Hasan, Women’s Empowerment and Child Protection Minister Linda Amalia Sari, and Tourism and Creative Economy Minister Mari Elka Pangestu. “Pasar Indonesia events have been held in different shopping centers over the years so as to target diverse groups of consumers,” Budi explained. He added that Indonesia was blessed with vast natural resources and cultural riches, which was why Bank Mandiri provided mentoring and credit facilities to creative SMEs.
Abdul Khanan, a Bank Mandiri mentoring partner, said that he had been greatly helped by a low-interest loan from Bank Mandiri. He said that the Batik Tulis Salem Association in Bumiayu (Central Java) had received a total of Rp 100 million in loans for 5 SMEs at an interest rate of 6 percent per year. Meanwhile, Putu Adnyani, a mentoring partner from Bali, not only received a loan, but also training and an invitation to an exhibition in Jakarta.
Mari Elka Pangestu expressed her support for the exhibition. “The middle class in continually growing. Such people are looking for quality and branded products. I really hope that this event will help familiarize more people with local products and led to the emergence of outstanding Indonesian designers,” said Mari.